2:20 PM
Unknown
Birthdays are fun, aren't they? I just celebrated mine and as I went through the emotions of blessings and greetings I did a small social media experiment in order to utilize the occasion....Aaaahh I bet, you know the social media enthusiast in me..lol
Ok, to start with I did this experiment on Facebook. I've 480 connections on Facebook, of course few them are just "dead-ducks", what I mean is they just added me for the sake of adding and then never came online again, may be around 30-35 connections. Few of them are regulars such as me, but I guess there won't be more than 30-40 connections who regularly and frequently post on Facebook. Around 60% of my total Facebook connections (~ 288) are not more than 10-updates a month kind of candidates. In any case, I'm just giving a number for the sake of taking my calculations forward so don't just scratch your head yet.
Coming to my Birthday, you see I'm in India and I've around 30 connections in the USA, Canada and UK (otherwise pretty much nothing out of India). Due to the time differences, it all started from South Asia, as the clock ticked past 12 in the mid-night, Facebook flashed my Birthday to my connections and the birthday wishes started pouring in on my Facebook Timeline.
I first noticed my Facebook Timeline at around 1.15 am (IST) and saw about 25-30 posts. By the time I get to sit and read all the birthday wishes it’s 2 am and already there were 10-12 new posts.I pretty much "Liked" each and every single post and responded with a short "Thank You" Note mostly addressing with @Friend-Name. Of course, I included people’s names (like I type “Thank you @XYZ”) showed up on my connection's Timeline whom I responded. After that at around 2.30am I slept.
Now this is when the ball started rolling, because I posted and liked all my posts...they became visible on my feed to my connections as well as to my friend's connections, as a result it triggered a massive chain reaction. Starting from around 10am (IST) new messages started coming on my Facebook Timeline from all across my connection's in India. While I was busy at my work place and of course picking calls from friends and relatives the numbers kept growing.
I checked around 2.30pm (IST) post my late lunch and my Facebook was already floating with around 80 birthday posts. At the same time, I decided to upload 3-pictures of flowers and cakes that I received from my family and friends. Within couple of minutes, all 3-pictures together had around 20 likes and then again birthday wishes started coming from new set of connections as photo comments. I responded few of the comments with "Thank Yous and Likes".
At around 6pm (IST) I again happen to check my Facebook account, now because it was already morning in the west world i.e. the USA, Canada, and UK, I started receiving birthday wishes on my Facebook Timeline from more connections in that geography. In between, at around 8pm I responded few of new posts and photo comments with more "thank You" and "Likes", and then left for my celebration.
I came back online around 11.20pm (IST), by now the campaign had already ran around 24 hrs and my Facebook Timeline was filled with approx. 140 new 'posts' and 55 new 'Likes'. The after effect continued and I received more wishes and likes from more new connections who discovered it's my birthday. At around 1:15am(IST), the campaign now had ran over 25 hrs and my Facebook Timeline is fabricated into a beautiful graffiti with staggering 180 new 'posts' and 68 new 'likes', all in just single day i.e. my birthday... Ooooooohhh !!
Just to measure the effect of this very day in-terms of social media influence and network reach, I logged-in to Klout at around 1.25am(IST), and guess what I saw the impact: +3 points of bump !! If you are not aware of Klout, let me tell you it is one of the terrible algorithmic engine designed to measure your social media influence and reach, and to increase the score on it is no piece of cake :)
So, you now know how my Birthday went "Viral" :)
I would love to hear your comments if you have something special to share, cheers !!
 |
| Birthday Cake |
Ok, to start with I did this experiment on Facebook. I've 480 connections on Facebook, of course few them are just "dead-ducks", what I mean is they just added me for the sake of adding and then never came online again, may be around 30-35 connections. Few of them are regulars such as me, but I guess there won't be more than 30-40 connections who regularly and frequently post on Facebook. Around 60% of my total Facebook connections (~ 288) are not more than 10-updates a month kind of candidates. In any case, I'm just giving a number for the sake of taking my calculations forward so don't just scratch your head yet.
Coming to my Birthday, you see I'm in India and I've around 30 connections in the USA, Canada and UK (otherwise pretty much nothing out of India). Due to the time differences, it all started from South Asia, as the clock ticked past 12 in the mid-night, Facebook flashed my Birthday to my connections and the birthday wishes started pouring in on my Facebook Timeline.
I first noticed my Facebook Timeline at around 1.15 am (IST) and saw about 25-30 posts. By the time I get to sit and read all the birthday wishes it’s 2 am and already there were 10-12 new posts.I pretty much "Liked" each and every single post and responded with a short "Thank You" Note mostly addressing with @Friend-Name. Of course, I included people’s names (like I type “Thank you @XYZ”) showed up on my connection's Timeline whom I responded. After that at around 2.30am I slept.
Now this is when the ball started rolling, because I posted and liked all my posts...they became visible on my feed to my connections as well as to my friend's connections, as a result it triggered a massive chain reaction. Starting from around 10am (IST) new messages started coming on my Facebook Timeline from all across my connection's in India. While I was busy at my work place and of course picking calls from friends and relatives the numbers kept growing.
I checked around 2.30pm (IST) post my late lunch and my Facebook was already floating with around 80 birthday posts. At the same time, I decided to upload 3-pictures of flowers and cakes that I received from my family and friends. Within couple of minutes, all 3-pictures together had around 20 likes and then again birthday wishes started coming from new set of connections as photo comments. I responded few of the comments with "Thank Yous and Likes".
At around 6pm (IST) I again happen to check my Facebook account, now because it was already morning in the west world i.e. the USA, Canada, and UK, I started receiving birthday wishes on my Facebook Timeline from more connections in that geography. In between, at around 8pm I responded few of new posts and photo comments with more "thank You" and "Likes", and then left for my celebration.
I came back online around 11.20pm (IST), by now the campaign had already ran around 24 hrs and my Facebook Timeline was filled with approx. 140 new 'posts' and 55 new 'Likes'. The after effect continued and I received more wishes and likes from more new connections who discovered it's my birthday. At around 1:15am(IST), the campaign now had ran over 25 hrs and my Facebook Timeline is fabricated into a beautiful graffiti with staggering 180 new 'posts' and 68 new 'likes', all in just single day i.e. my birthday... Ooooooohhh !!
Just to measure the effect of this very day in-terms of social media influence and network reach, I logged-in to Klout at around 1.25am(IST), and guess what I saw the impact: +3 points of bump !! If you are not aware of Klout, let me tell you it is one of the terrible algorithmic engine designed to measure your social media influence and reach, and to increase the score on it is no piece of cake :)
So, you now know how my Birthday went "Viral" :)
I would love to hear your comments if you have something special to share, cheers !!
