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FOURSQUARE is a location-based social networking website based on hardware for mobile devices. The service is available to users with GPS-enabled mobile devices such as smartphones. Users "check-in" at venues using a mobile website, text messaging or a device-specific application by running the application and selecting from a list of venues that the application locates nearby. Each check-in awards the user points and sometimes "badges". There's also a game involved, where users earn points for their activity
and unlock "badges." And if you check-in the most to a venue, you
become the "mayor." The company has signed numerous partnerships with
big brands to promote the service, and is working on business
development projects with local merchants.
The service was created in 2009 by Dennis Crowley and Naveen Selvadurai. Crowley had previously founded the similar project Dodgeball as his graduate thesis project in the Interactive Telecommunications Program at New York University. Google bought Dodgeball in 2005 and shut it down in 2009, replacing it with Google Latitude.
Dodgeball user interactions were based on SMS technology, rather than an application. Foursquare is the second iteration of the same idea, that people can use mobile devices to interact with their environment. As of June 2011, the company reported it had 10 million registered users. The company was expected to pass 750 million check-ins before the end of June 2011, with an average of about 3 million check-ins per day. 50 percent of users come from outside US and also 50 percent of users are female. Support for French, Italian, German, Spanish, and Japanese was added in February, 2011. Support for Bahasa Indonesian, Korean, Portuguese, Russian, and Thai was added in September, 2011.
The service was created in 2009 by Dennis Crowley and Naveen Selvadurai. Crowley had previously founded the similar project Dodgeball as his graduate thesis project in the Interactive Telecommunications Program at New York University. Google bought Dodgeball in 2005 and shut it down in 2009, replacing it with Google Latitude.
Dodgeball user interactions were based on SMS technology, rather than an application. Foursquare is the second iteration of the same idea, that people can use mobile devices to interact with their environment. As of June 2011, the company reported it had 10 million registered users. The company was expected to pass 750 million check-ins before the end of June 2011, with an average of about 3 million check-ins per day. 50 percent of users come from outside US and also 50 percent of users are female. Support for French, Italian, German, Spanish, and Japanese was added in February, 2011. Support for Bahasa Indonesian, Korean, Portuguese, Russian, and Thai was added in September, 2011.
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